Man Licks the World’s Nastiest Things to See If Probiotics Keep Him From Getting Sick | Adweek

Man Licks the World’s Nastiest Things to See If Probiotics Keep Him From Getting Sick | Adweek

Yuck…

Finnish probiotics brand Gefilus is so good at building up healthy bacteria in your gut—thereby strengthening your immune system—that you could lick a pay phone in Moscow and not get sick. That’s the rough premise of a 22-minute (!) ad from dairy conglomerate Valio.

Source: Man Licks the World’s Nastiest Things to See If Probiotics Keep Him From Getting Sick | Adweek